ABOUT US
DEALER OWNED, DEALER SOLD

1966: ZEG, the organization behind BULLS
Founded in 1966 by Bernhard Lakamper, Hans Krämer, Lisa Ludwigs, Paul Jung, Otto Dürr, and three other bicycle dealers, emerged as a cooperative purchasing association. Their shared goal was to create more affordable shopping opportunities for bicycle retailers. By pooling resources and leveraging collective purchasing power, ZEG aimed to benefit independent bike shops across Europe.

1966: ZEG, the organization behind BULLS
Founded in 1966 by Bernhard Lakamper, Hans Krämer, Lisa Ludwigs, Paul Jung, Otto Dürr, and three other bicycle dealers, emerged as a cooperative purchasing association. Their shared goal was to create more affordable shopping opportunities for bicycle retailers. By pooling resources and leveraging collective purchasing power, ZEG aimed to benefit independent bike shops across Europe.

1966: ZEG, the organization behind BULLS
Founded in 1966 by Bernhard Lakamper, Hans Krämer, Lisa Ludwigs, Paul Jung, Otto Dürr, and three other bicycle dealers, emerged as a cooperative purchasing association. Their shared goal was to create more affordable shopping opportunities for bicycle retailers. By pooling resources and leveraging collective purchasing power, ZEG aimed to benefit independent bike shops across Europe.

1966: ZEG, the organization behind BULLS
Founded in 1966 by Bernhard Lakamper, Hans Krämer, Lisa Ludwigs, Paul Jung, Otto Dürr, and three other bicycle dealers, emerged as a cooperative purchasing association. Their shared goal was to create more affordable shopping opportunities for bicycle retailers. By pooling resources and leveraging collective purchasing power, ZEG aimed to benefit independent bike shops across Europe.

1966: ZEG, the organization behind BULLS
Founded in 1966 by Bernhard Lakamper, Hans Krämer, Lisa Ludwigs, Paul Jung, Otto Dürr, and three other bicycle dealers, emerged as a cooperative purchasing association. Their shared goal was to create more affordable shopping opportunities for bicycle retailers. By pooling resources and leveraging collective purchasing power, ZEG aimed to benefit independent bike shops across Europe.

1995 BULLS Bikes is Born
In 1995, BULLS was introduced as a brand known for its high-quality sporty cycling options across various price ranges. The bike portfolio caters to a wide range of riders, from beginners to elite racers, consistently earning praise and test victories from respected magazines.

1995 BULLS Bikes is Born
In 1995, BULLS was introduced as a brand known for its high-quality sporty cycling options across various price ranges. The bike portfolio caters to a wide range of riders, from beginners to elite racers, consistently earning praise and test victories from respected magazines.

1995 BULLS Bikes is Born
In 1995, BULLS was introduced as a brand known for its high-quality sporty cycling options across various price ranges. The bike portfolio caters to a wide range of riders, from beginners to elite racers, consistently earning praise and test victories from respected magazines.

1995 BULLS Bikes is Born
In 1995, BULLS was introduced as a brand known for its high-quality sporty cycling options across various price ranges. The bike portfolio caters to a wide range of riders, from beginners to elite racers, consistently earning praise and test victories from respected magazines.

1995 BULLS Bikes is Born
In 1995, BULLS was introduced as a brand known for its high-quality sporty cycling options across various price ranges. The bike portfolio caters to a wide range of riders, from beginners to elite racers, consistently earning praise and test victories from respected magazines.

1998: Cycling Industry Leader ZEG Unveils State-of-the-Art Warehouse
BULLS' parent company, ZEG, unveiled a modern warehouse that greatly enhanced logistics efficiency, inventory management, and order fulfillment. This advancement strengthened ZEG's position as a leader in the cycling industry.

1998: Cycling Industry Leader ZEG Unveils State-of-the-Art Warehouse
BULLS' parent company, ZEG, unveiled a modern warehouse that greatly enhanced logistics efficiency, inventory management, and order fulfillment. This advancement strengthened ZEG's position as a leader in the cycling industry.

1998: Cycling Industry Leader ZEG Unveils State-of-the-Art Warehouse
BULLS' parent company, ZEG, unveiled a modern warehouse that greatly enhanced logistics efficiency, inventory management, and order fulfillment. This advancement strengthened ZEG's position as a leader in the cycling industry.

1998: Cycling Industry Leader ZEG Unveils State-of-the-Art Warehouse
BULLS' parent company, ZEG, unveiled a modern warehouse that greatly enhanced logistics efficiency, inventory management, and order fulfillment. This advancement strengthened ZEG's position as a leader in the cycling industry.

1998: Cycling Industry Leader ZEG Unveils State-of-the-Art Warehouse
BULLS' parent company, ZEG, unveiled a modern warehouse that greatly enhanced logistics efficiency, inventory management, and order fulfillment. This advancement strengthened ZEG's position as a leader in the cycling industry.

2007: The Team BULLS
The creation of Team BULLS in 2007, inspired by professional sports, marked a new chapter for the brand. Riders like champion Karl Platt played a key role in developing innovative features for BULLS bikes.

2007: The Team BULLS
The creation of Team BULLS in 2007, inspired by professional sports, marked a new chapter for the brand. Riders like champion Karl Platt played a key role in developing innovative features for BULLS bikes.

2007: The Team BULLS
The creation of Team BULLS in 2007, inspired by professional sports, marked a new chapter for the brand. Riders like champion Karl Platt played a key role in developing innovative features for BULLS bikes.

2007: The Team BULLS
The creation of Team BULLS in 2007, inspired by professional sports, marked a new chapter for the brand. Riders like champion Karl Platt played a key role in developing innovative features for BULLS bikes.

2007: The Team BULLS
The creation of Team BULLS in 2007, inspired by professional sports, marked a new chapter for the brand. Riders like champion Karl Platt played a key role in developing innovative features for BULLS bikes.

2010: The First Ebike
BULLS began focusing on ebikes in 2010, collaborating with top suppliers to develop cutting-edge eBike systems, with a strong emphasis on mid-drive motor electric bicycles. The brand's global expansion in 2014 targeted key regions like China, Russia, and South America, tapping into the growing bike market worldwide.

2010: The First Ebike
BULLS began focusing on ebikes in 2010, collaborating with top suppliers to develop cutting-edge eBike systems, with a strong emphasis on mid-drive motor electric bicycles. The brand's global expansion in 2014 targeted key regions like China, Russia, and South America, tapping into the growing bike market worldwide.

2010: The First Ebike
BULLS began focusing on ebikes in 2010, collaborating with top suppliers to develop cutting-edge eBike systems, with a strong emphasis on mid-drive motor electric bicycles. The brand's global expansion in 2014 targeted key regions like China, Russia, and South America, tapping into the growing bike market worldwide.

2010: The First Ebike
BULLS began focusing on ebikes in 2010, collaborating with top suppliers to develop cutting-edge eBike systems, with a strong emphasis on mid-drive motor electric bicycles. The brand's global expansion in 2014 targeted key regions like China, Russia, and South America, tapping into the growing bike market worldwide.

2010: The First Ebike
BULLS began focusing on ebikes in 2010, collaborating with top suppliers to develop cutting-edge eBike systems, with a strong emphasis on mid-drive motor electric bicycles. The brand's global expansion in 2014 targeted key regions like China, Russia, and South America, tapping into the growing bike market worldwide.

TODAY
Celebrating a 50-year success story, BULLS remains a key player in the bicycle retail industry, driven by customer satisfaction and a commitment to innovation. With a global network and impressive achievements, BULLS continues to lead the way in cycling excellence

TODAY
Celebrating a 50-year success story, BULLS remains a key player in the bicycle retail industry, driven by customer satisfaction and a commitment to innovation. With a global network and impressive achievements, BULLS continues to lead the way in cycling excellence

TODAY
Celebrating a 50-year success story, BULLS remains a key player in the bicycle retail industry, driven by customer satisfaction and a commitment to innovation. With a global network and impressive achievements, BULLS continues to lead the way in cycling excellence

TODAY
Celebrating a 50-year success story, BULLS remains a key player in the bicycle retail industry, driven by customer satisfaction and a commitment to innovation. With a global network and impressive achievements, BULLS continues to lead the way in cycling excellence

TODAY
Celebrating a 50-year success story, BULLS remains a key player in the bicycle retail industry, driven by customer satisfaction and a commitment to innovation. With a global network and impressive achievements, BULLS continues to lead the way in cycling excellence