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ICONIC S
BULLS Iconic S, Speed, Power, and Versatility for Every Ride
$3,899.00
$4,099.00
Save $200
FEATURES
ICONIC S
- The BULLS Iconic S is a high-performance e-bike designed for riders seeking speed, comfort, and versatility. Powered by the Bosch Performance Line Speed Smart System with 85Nm of torque, it delivers a smooth yet powerful ride, ideal for urban commutes and off-road adventures alike. The 750Wh Bosch PowerTube battery ensures long-lasting performance, while the Bosch Purion 200 display provides intuitive control. Its Suntour XCR-34 Air BOOST fork with 120mm of travel enhances shock absorption, and the Shimano 10-speed drivetrain offers precise shifting for various terrains. Hydraulic disc brakes ensure reliable stopping power, while the 27.5” CST Supero All Ground tires provide excellent grip and stability. Built with a durable aluminum frame with internal cable routing, the BULLS Iconic S combines innovation, power, and comfort to redefine your e-biking experience.
Motor and Battery
- Motor: The BULLS Iconic S is powered by the Bosch Performance Line Speed Smart System, delivering a robust 85Nm of torque for smooth and efficient acceleration. This high-speed motor is perfect for urban commuting and long-distance rides, providing pedal assist up to 28 mph.
- Battery: Equipped with a Bosch PowerTube 750Wh battery, this e-bike ensures long-range performance, allowing riders to cover extensive distances on a single charge. The 4A charger enables a full recharge in approximately 6 hours, making it convenient for daily use.
Suspension and Frame
- Fork: The Suntour XCR-34 Air BOOST LOR DS suspension fork, with 120mm of travel, enhances comfort by absorbing shocks and smoothing out rough terrain, making it suitable for both urban streets and off-road trails.
- Frame: Constructed from Aluminum 6061, the frame is both lightweight and durable, featuring internal cable routing for a clean and modern aesthetic. Available in multiple frame sizes (41/44/48/54 cm), the Iconic S accommodates a wide range of riders.
Drivetrain and Brakes
- Gears: A Shimano 10-speed drivetrain (RD-U6000-GS) provides a versatile range of gears, allowing riders to tackle steep inclines and high-speed cruising with ease. The Samox crankset (40T) and Shimano cassette (11-48T) ensure smooth and efficient pedaling.
- Brakes: For superior stopping power, the Shimano BR-MT200 hydraulic disc brakes come with 203mm front and 180mm rear rotors, delivering precise and reliable braking performance in all weather conditions.
Wheels and Tires
- Wheels: The bike features BULLS DDM-12 double-wall rims with a 30mm inner width, offering durability and strength for various riding conditions.
- Tires: Fitted with CST CC-03 Supero All Ground 27.5" x 2.40" tires, the Iconic S provides excellent traction and stability on paved roads, gravel paths, and light trails.
Additional Features
- Display: The Bosch Purion 200 display provides clear and easy access to essential ride data, including speed, battery life, and assist levels, all in a compact and intuitive interface.
- Handlebar and Saddle: The BULLS alloy handlebar (720mm width, 23mm rise, 30° back sweep) ensures a comfortable riding posture, while the Selle Royal saddle enhances long-ride comfort.
- Pedals: The bike includes Wellgo C-098DU anti-slip pedals, ensuring secure foot placement for confident riding.
Technology and Design
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- Class-3 eBike: With pedal assist up to 28 mph, the Iconic S is ideal for those seeking a fast and efficient ride.
- With its powerful Bosch motor, long-range battery, premium components, and sleek design, the BULLS Iconic S is built for riders who demand performance, comfort, and versatility—whether for daily commuting or weekend adventures.

Frame Size | 41(CM) | 44(CM) | 48(CM) | 54(CM) | ||
---|---|---|---|---|---|---|
Top Tube Length | B | 605mm | 615mm | 635mm | 660mm | |
Chain Stay Length | C | 450mm | 450mm | 450mm | 450mm | |
Bottom Bracket Offset | D | 60mm | 60mm | 60mm | 60mm | |
Head Tube Angle | α | 66.5° | 66.5° | 66.5° | 66.5° | |
Seat Tube Angle | β | 73.5° | 73.5° | 73.5° | 73.5° | |
Wheelbase | 1176mm | 1186mm | 1206mm | 1233mm | ||
Reach | 401mm | 411mm | 431mm | 451mm | ||
Stack | 688mm | 688mm | 688mm | 688mm |

Bosch Performance Speed Smart System Motor
The Bosch Performance Line Speed Smart System motor is a high-performance drive unit designed for fast and efficient eBiking, ideal for urban commuting and long-distance rides. With 85Nm of torque, it delivers powerful acceleration and smooth pedal assist up to 28 mph. Fully integrated with the Bosch Smart System, it enables seamless connectivity, over-the-air updates, and customizable riding modes via the eBike Flow app. Advanced sensor technology ensures a natural ride feel, while features like Smart Walk Assist and eBike Lock enhance convenience and security. Combining speed, intelligence, and reliability, this motor is built for riders who demand top-tier performance.

Bosch Purion 200 Smart System Display
The Bosch Purion 200 Smart System Display is a compact and intuitive control unit designed for seamless eBike operation. Its high-contrast color screen provides clear ride data, including speed, battery level, and assist mode, while auto-adjusting brightness ensures readability in any light. Integrated with the Bosch Smart System, it enables over-the-air updates and customizable settings via the eBike Flow app. Ergonomic controls allow for easy navigation without taking your hands off the handlebars, and features like Smart Walk Assist enhance convenience on steep inclines. With its sleek design and smart connectivity, the Purion 200 ensures a smooth and user-friendly eBiking experience.

Bosch PowerTube 750 Smart System Battery
The Bosch PowerTube 750 Smart System battery is a robust and high-capacity power source designed for eBikes, offering 750 watt-hours (Wh) of energy. This substantial capacity makes it ideal for long and demanding rides, providing approximately 20% more range than the PowerTube 625. The battery is seamlessly integrated into the bike frame, maintaining a sleek and modern appearance. It is available in both horizontal and vertical mounting options, allowing for flexibility based on the bike’s design. Despite its larger capacity, the PowerTube 750 remains relatively lightweight, contributing to the overall balance and handling of the eBike. One of the key features of the PowerTube 750 Smart System is its advanced Battery Management System (BMS), which ensures safe and efficient operation by protecting the battery from overloading, overheating, and deep discharge. The battery can be charged to 50% in about 2 hours and fully charged in approximately 6 hours using the new 4A charger. Additionally, the Smart System compatibility allows for seamless integration with other Bosch eBike components, enabling features like over-the-air updates and customizable riding modes. This makes the Bosch PowerTube 750 Smart System battery a reliable and versatile choice for eBike enthusiasts seeking both performance and convenience.