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ICONIC S
BULLS Iconic S, Speed, Power, and Versatility for Every Ride
$4,199.00
FEATURES
ICONIC S
- The Iconic S is your high-speed urban sidekick—powered by the Bosch Performance Line Speed motor, it zips up to 28 mph with effortless confidence, making every commute feel like a joyride. With 120mm of plush Suntour suspension, beefy 27.5" Supero tires, and a comfy low-step frame, this eSUV tackles potholes, gravel, and grocery runs without breaking a sweat. Style and power come together in a sleek design, backed by a 750Wh battery and clean internal cable routing.
Motor and Battery
- Motor: Bosch Performance Line Speed Smart System, 85Nm torque, pedal-assist up to 28 mph.
- Battery: Bosch PowerTube 750Wh, long range on a single charge, full recharge in ~6 hours with 4A charger.
Suspension and Frame
- Fork: Suntour XCR-34 Air BOOST LOR DS, 120mm travel to soak up city bumps and off-road surprises.
- Frame: Lightweight and strong 6061 aluminum with internal routing; sizes: 41 / 44 / 48 / 54 cm.
Drivetrain and Brakes
- Gears: Shimano 10-speed (RD-U6000-GS) with Samox 40T crankset and 11-48T cassette—ready for speed or steep climbs.
- Brakes: Shimano BR-MT200 hydraulic disc brakes (203mm front / 180mm rear) for solid, all-weather stopping power.
Wheels and Tires
- Rims: BULLS DDM-12 double-wall, 30mm inner width—durable and trail-capable.
- Tires: CST CC-03 Supero All Ground 27.5" x 2.40", built for mixed-surface grip and smooth cruising.
Additional Features
- Display: Bosch Purion 200, compact and crystal-clear for real-time ride stats.
- Handlebar & Saddle: 720mm alloy handlebar with ergonomic sweep + Selle Royal saddle for all-day comfort.
- Pedals: Wellgo C-098DU anti-slip pedals—grippy and reliable.
Technology and Design
- Class-3 eBike: Pedal-assist up to 28 mph—perfect for urban riders who want speed, style, and comfort.
- Powerful Bosch tech, long-range riding, and premium BULLS components come together in the Iconic S—your everyday ride, only faster and more fun.

Frame Size | 41(CM) | 44(CM) | 48(CM) | 54(CM) | ||
---|---|---|---|---|---|---|
Top Tube Length | B | 605mm | 615mm | 635mm | 660mm | |
Chain Stay Length | C | 450mm | 450mm | 450mm | 450mm | |
Bottom Bracket Offset | D | 60mm | 60mm | 60mm | 60mm | |
Head Tube Angle | α | 66.5° | 66.5° | 66.5° | 66.5° | |
Seat Tube Angle | β | 73.5° | 73.5° | 73.5° | 73.5° | |
Wheelbase | 1176mm | 1186mm | 1206mm | 1233mm | ||
Reach | 401mm | 411mm | 431mm | 451mm | ||
Stack | 688mm | 688mm | 688mm | 688mm |

Bosch Performance Speed Smart System Motor
Bosch Performance Line Speed motor (Smart System)—a compact, mid-drive powerhouse that delivers 85 Nm of torque and pedal-assist up to 28 mph for lightning-fast city cruising. Built with a lightweight magnesium housing (~6.4 lb), it's super responsive—sensing your cadence, torque, and wheel speed over 1,000 times per second—and stays future-ready with seamless over the air Smart System updates, Smart Walk assist, and robust app integration for customization and security

Bosch Purion 200 Smart System Display
The Bosch Purion 200 display (Smart System) is a compact, intuitive control unit that brings seamless functionality to your eBike ride. Its high-contrast color screen clearly displays speed, battery level, and assist mode, while automatic brightness adjustment ensures perfect visibility in any lighting condition. Integrated with the Bosch Smart System, it supports over-the-air updates and customizable settings through the eBike Flow app. Ergonomic controls let you navigate modes without taking your hands off the bars, and features like Smart Walk Assist make handling steep inclines a breeze. With sleek design and smart connectivity, the Purion 200 delivers a smooth, modern, and rider-friendly eBiking experience.

Bosch PowerTube 750 Smart System Battery
The Bosch PowerTube 750 battery (Smart System) packs 750Wh of energy for longer, more demanding rides, delivering 20% more range than the PowerTube 625 while keeping a sleek, integrated design. Its advanced Battery Management System (BMS) ensures safe, efficient performance, protecting against overheating and deep discharge. Charge to 50% in 2 hours, full in 6 with the 4A charger. Plus, Smart System compatibility allows over-the-air updates and custom ride settings.